Golf for Non-Profit Organizations

A golf fundraiser is a great way for non-profit organizations to receive positive publicity and raise money at the same time. It is a fun activity that people in the community can get excited about and enjoywhile helping others.money-ball

Two of the most important components when planning a charity golf tournament are keeping expenses down and publicity up.

Expense Reduction

Organizing a charity golf tournament has the potential to be quite expensive if planning is not meticulous.  The three highest expenses are typically the course rental, refreshments and prizes.   Here are some tips to reduce your event costs:

  • Course rental – There are several ways to mitigate the expense such as asking the golf course to waive the fee to be named as a partner in the tournament or to reduce the fee to be listed as a sponsor.   You could also partner with a golf instructor or trainer that might have special arrangements at the course.
  • Refreshments – There are two easy ways to reduce this cost. First, ask local stores or restaurants to contribute food and drinks that can be sold by volunteers at the tournament in return for a place on the list of sponsors in the publicity material. Second, offer to let a catering company or local restaurant have a refreshment stand for a flat fee or for a percentage of total sales.
  • Prizes – Prizes are part of the draw for charity golf tournaments, so you want to keep these attractive will cost-effective.  People want to win prizes or they want to win raffles being held after the tournament. Seek community sponsors to donate these prizes so additional expenses are not incurred by the non-profit.

Publicity

Hosting a golf tournament fundraiser requires publicity if the event is going to raise money. Paying for publicity is an expensive proposition. There are newspaper advertisements, flyers, tournament programs, banners, and signs that are needed to really bring awareness to the cause and the fundraiser.   The more awareness, the higher the fund raising potential.

  • Media – Paying for media recognition in the form of print, radio, or television advertisements is prohibitively expensive for most non-profit organizations. One way to obtain free media exposure is to invite on-air talent to participate in the event. If a television reporter, deejay, or newspaper journalist is going to be playing in the tournament, they will likely promote it as well. Online promotion can be done with a free blog or social media page, such as Facebook.
  • Art – Finding an artist willing to create a logo for the event as well as artwork appropriate for the printed materials can be expensive. There are two easy alternatives; a contest and a sponsorship. Hold a contest a month or more before the event and let area artists enter for a chance to have their work displayed before a large audience. Alternately, approach area artists and ask if they would be willing to donate their time for the recognition. Regardless of the method chosen remind artists that their artwork will be on all of the printed material and that they can include their contact information in the sponsor section for individuals who want to learn more about their work.

Planning a golfing tournament to raise money for a non-profit organization requires a great deal of planning and patience. Remember to ask individuals and businesses for help in order to reduce the expenses and provide the most benefit for your organization.

10 Rules for Good Golf Etiquette by Arnold Palmer

I. Don’t be the slowest player

In my casual games at Bay Hill, we get around in under four hours — and that’s in fivesomes. Evaluate your pace of play honestly and often, and if you’re consistently the slowest one in your group, you’re a slow player, period. Encourage everyone to move quickly enough so you find yourself right behind the group in front several times, both early and late in the round.

Remember the old staples of getting around in good time: Play “ready golf” (hit when ready, even if you aren’t away) until you reach the green, be prepared to play when it’s your turn on the tee and green, and never search for a lost ball for more than five minutes.

II. Keep your temper under control

In the final of the Western Pennsylvania Junior when I was 17, I let my putter fly over the gallery after missing a short putt. I won the match, but when I got in the car with my parents for the ride home, there were no congratulations, just dead silence. Eventually my father said, “If I ever see you throw a club again, you will never play in another golf tournament.” That wake-up call stayed with me. I haven’t thrown a club since.  Throwing clubs, sulking and barking profanity make everyone uneasy. We all have our moments of frustration, but the trick is to vent in an inoffensive way. For example, I often follow a bad hole by hitting the next tee shot a little harder — for better or worse.

III. Respect other people’s time

Because time is our most valuable commodity, there are few good reasons for breaking a golf date. Deciding last-minute to clean the garage on Saturday, or getting a call that the auto-repair shop can move up your appointment by a day, just doesn’t cut it.  Always make your tee times, and show up for your lesson with the pro a little early. Social functions are no exception.

IV. Repair the ground you play on

I have a penknife that’s my pet tool for fixing ball marks, but a tee or one of those two-pronged devices is fine. As for divots, replace them or use the seed mix packed on the side of your cart.  Rake bunkers like you mean it. Ever notice that the worse the bunker shot, the poorer the job a guy does raking the sand? Make the area nice and smooth — don’t leave deep furrows from the rake. Before you exit the bunker, ask yourself, Would I be upset if I had to play from that spot?

V. Be a silent partner

During one of my last tour events as a player, I noticed another pro making practice swings in my field of vision as I was getting ready to hit a shot. I stopped, walked over and reminded him (maybe too sternly) that it was my turn to play. The point is, stand still from the time a player sets himself until the ball has left the club.  Even with the advent of spikeless shoes, the etiquette rule of never walking in someone’s line of play on the putting green is an absolute. The area around the hole in particular is sacred ground. The first thing to note when you walk onto a green is the location of every ball in your group, then steer clear of their lines to the hole.  Know where to stand and when to keep quiet. Position yourself directly across or at a diagonal from a player setting up. Never stand on the line of play, either beyond the hole or directly behind the ball. When a player is about to hit a shot, think of the fairway as a cathedral, the green a library.

VI. Make your golf cart ‘invisible’

Carts are very much a part of the modern game. Think about it: They’re mentioned on the backs of scorecards, discussed in the Decisions on the Rules of Golf, bags and other items are designed specifically for them, and they’re used at most courses. The sheer pervasiveness of them makes cart etiquette vitally important.  Your goal when driving a cart should be to leave no trace you were there. Because we tend to look where we’re going and not where we’ve been, it’s easy to damage the turf and not realize it. Avoid wet areas and spots that are getting beaten up from traffic. Golfers tend to play “follow the leader” and drive in single file out to the fairway before branching off. It’s usually better to “scatter” — everyone take a different route — so cart traffic is spread out.

VII. Always look your best

From Bobby Jones and Walter Hagen to Ben Hogan and Sam Snead to Tiger Woods and Phil Mickelson, the best players have been meticulous about their appearance. Their clothing has been sharp, and not one of them has shown up on the first tee with his cap backward, mud caked on his shoes, or his shirttail hanging out. (My shirt often came untucked, but it was my swing that did it. I started with it tucked in!)  Your appearance speaks volumes about you as a person, and the neatly appointed golfer, like a businessman or someone headed to church, gives the impression he thinks the golf course and the people there are special.

VIII. Turn off the cell phone

Nobody knows less about technology than I do. But I know enough to recognize a cell phone when it rings in my backswing. If I had my way, cell phones would be turned off at all times on the course, but most clubs have given in to the fact that people are going to use them. I don’t know all the gadgets and settings on those phones, but do whatever you have to do to keep it quiet. And if you absolutely have to make a call, move away from the other players. And keep the call so brief that they don’t even know you made it.

IX. Lend a hand when you can

It’s easy to help out your fellow players, if you just pay attention. One obvious way is looking for lost balls — better yet, watching errant shots so they don’t turn into lost balls. Pick up that extra club left on the fringe or the headcover dropped next to the tee, and return it to its owner after saying, “Nice shot!” And if you see a cart out of position or a provisional ball that needs picking up, don’t just walk by.

X. Learn the little things

There are a hundred bits of etiquette I haven’t mentioned, like laying the flagstick down carefully, tamping down spike marks when you’re walking off a green, letting faster groups play through, and so on. All of these things are learned by observing, with a sharp eye and a considerate heart. Just know that golf has a way of returning favors, and every piece of etiquette you practice will be repaid tenfold.

Source: Golf Digest by Arnold Palmer with Guy Yocom

Meetings Anyone?

Meetings, Meetings, Meetings – if those words are like hearing nails on a board, we have help for you!

Who loves meetings?  Let’s face it, meetings can seem like a necessary evil, but they are a part of doing business whether we like it or not.

But it is not meetings that people despise, its the hours of wasted time disguised as a meeting that people dread.   So the solution is simple.   Stop wasting time and start having effective meetings.

There are three key parts of an effective meeting.   The first begins before the meeting even starts.  It is the planning phase.   Next comes the part we all think about – the actual time that is spent conducting the meeting.   Finally, to ensure that the time spent in the meetings is maximized by accurate follow through, there is the review phase.   Let’s take a look at each

Step 1: Plan Your meeting

  • Establish the need
  • Set a clear agenda
  • Arrange logistics
  • Define roles and responsibilities
  • Pre-position key contributors
  • Identify and overcome barriers

Step 2: Conduct the meeting in a way that aligns with the plan and the time allotted

  • Follow the agenda
  • Record group thinking
  • Practice good meeting behaviors
  • Encourage participation
  • Identify next steps
  • Note the positives and the concerns

Step 3: Do a timely review of the meeting

  • Evaluate effectiveness
  • Circulate meeting summary
  • Follow up on next steps
  • Incorporate positives and the concerns into the next meeting plan

As you continue your work in a team environment we encourage you to really think about and consider making the most out of meeting time.  If you are interested in learning how we can assist your team, contact us today to discuss our team building and leadership development offering.

Know someone that could use this article (perhaps the facilitator of that last ineffective meeting :-))?   Do you part to end time wasting meetings and share this with three people.

How to Make $5000 on the Day of Your Golf Event

Fundraising IdeasIt is the day of your golf fundraising event. You have secured all of the sponsors you possibly could. The number of golfers tops 100.  You still need more cash for your charity.  Here is a sure fire way to add more cash to the bottom line on the day of the event.

        • Create a Product
        • Identify a Sales Team
        • Share the Benefits

Step 1: Create a product that bundles the opportunities for winning.  We recommend you appeal to people’s desire to win, not just the tournament but to win something the day of the event.  We recommend the Player’s Pass!  A Player’s Pass can include:

 

  • Mulligans – everyone needs a do over, sell it to them.  Let them know that the majority of tournaments are won or lost by 2 strokes or less and a mulligan could make the difference.
  • Raffle – if you are having a raffle anyway, include a raffle ticket in the Player’s Pass and sell participants and opportunity to win great items for a fraction of the cost.
  • Hole In One – who doesn’t dream of getting a hole in one?  Who wouldn’t want a chance to win $5000 or more or a vacation or a set of clubs on a par three? Sell them the opportunity to do so on each and every par 3.

In essence you want to bundle the opportunities to win; these items can not be purchased individually. Specifically, you want to sell them a Player’s Pass that gives them a real chance at winning something during the course of the day.

 

Step 2:  Identify the two best sales people you know and give them a product to sell.  Look to your organization, committee or friends of the organization to play this on-site sales role.  What makes a good sales person?  It can be anyone that can share the benefits of what you have to offer.  They ask for the sale and they handle and counter objections well.  In terms of a sales model, we call it the one and done close where you just ask the participants to buy the product.  Just like the Girl Scouts do!  In most charity golf tournaments people are there because they want to support the organization and they want to win something (sometimes not in that order).  Your sales team should be ready to respond to all objections.  Typical objections are let me think about it;  I don’t have the money; the price is too high; and I am not interested.  Be ready with a solution.

 

Step 3:  You have a can’t miss product and your go to sales people, now share the benefits.  You can pre-sell the Player’s Passes at the time of registration by including it in your online registration or paper registration packages.  This allows participants to purchase the passes ahead of time and it also informs them that there will be additional items for sale on the day of the event so they can come prepared.  Once on site, it is time for the sales team to go to work.  Position one of your key sales people just beyond the registration table and have them do what they do best, share the benefits of the Player’s Pass and close the sale.  Have your second sales person roaming and make sure he or she has connected with every participant and given them the opportunity to win and support the organization.

 

Many organizations get really creative with the contents of the Player’s Pass.  Other items to include are a Putting Contest, Birdie Bonanza and Beat the Pro Opportunities and all would require a Player Pass to participate.  Depending on the type of crowd and the number of participants, the Players Pass can be priced between $50 and $100.  Acuity successfully sells Player’s Passes at every event to raise an additional $5,000 – $10,000 on the day of the event.  The sky is the limit, but it must be attractive and of value for the purchaser and of low to no cost to the organization.

How to Drive Business and Profit From the Course

Golf for Business

How to drive profit

How to Drive Business and Profit From the Course

Making golf a profitable part of your business is all about the power of networking. Golf provides ample opportunities for business men and women to meet and interact with potential clients they may have otherwise had difficulty meeting. Remember, business golf isn’t just business and it isn’t just golf. It is a mixture of the two. To make the most out of your passion for golf and business it is first necessary to make sure the to intersect.

Let’s face it – you can’t spend all of your day at the course hoping to network with a potential client.   Here are some factors to consider to maximize your time and to help you create a solid golf networking strategy.

1) Choose the Course Wisely

Playing at exclusive clubs is certainly not an easy way to meet potential clients, as it is often next to impossible to get privileges.  Many business professionals also play when they are on vacation.  Public courses may be easier to access and navigate. If you live in a popular vacation area make the effort to play at some of the destination courses. Become friendly with the staff and you may be able to get insider information when potential clients will be playing. If you happen to be playing a round when they are, or bump into them during a post-game lunch, it is just a happy coincidence.

2) Attend Charity Golf Events

If planning an accidental meeting is not possible due to your location, consider playing or volunteering for a local golf charity event. These events often are filled with influential business members of the community. It can be a great way to casually get to know potential clients better and to make sure these individuals know who you are and that you love to golf. It is an ice-breaker for future business endeavors and a great way to support your community.

3) Ask About Corporate Golf Days

Corporate events are often scheduled by companies as a way to help their professionals relax and network with other business leaders and clients.  Some companies allow their invitees to bring a guest or two capitalize on the networking possibilities.   Let your clients and vendors know that you enjoy business golf and see if it is possible to be on their invitation list if they sponsor corporate golf days.  While not every event will bring in potential clients it is virtually guaranteed some will. Make the events an annual occurrence that area golfers get excited about and eventually people will be clamoring to be invited, which is always good for business.

4) All Golf Time is Business

See golf as a business investment and professional development.   Participate often and even when you are practicing your technique be sure to represent yourself as a professional and to be alert to business opportunities.

Whether you have had a life-long love for golf or you are just learning about the game to improve your business skills, practice is crucial. The more you know about the game and the better you are able to play, the less you will have to think about golf while on the course and the more you can concentrate on the profitable aspects of a business golf game.

Take the time to hit the driving range so swinging becomes as second nature as breathing. Invest in a personal coach to make sure you know the best equipment, best techniques, and the methods necessary to move your game up a notch.

To truly make golf profitable as a business solution you will need to attend golf events even if they are not directly related to your business and you will need to practice. Both of these things will make you more comfortable in your own game which will translate into confidence in your business dealings. And as every business person will tell you, confidence in your own abilities is the key to success.

 

Golf’s Bottom Line Impact

Ladies this sport is for you

She Can Play Golf Too

Golf:  It’s not just your father’s sport anymore

It may seem like golf is a gentleman’s game, and for years that was true. Increasingly, however, golf is becoming a place where women can spend quality time with clients, colleagues, and managers.

Learn the Game

Golf has traditionally been a man’s game.  The tables are turning these days.   More schools now have women’s team, but women who play golf are still the exception rather than the rule. If you are a business woman surrounded by golfers it is time to get out of the office and on to the green. However, it isn’t necessary to jump in completely unprepared. Once you have identified your business culture as being friendlier to golfers, invest in golf lessons. Practice and learn about the game until you are comfortable playing in a variety of situations and then begin to casually advertise the fact that you enjoy playing.

Play the Game

Playing golf with clients and colleagues is an excellent way to build a rapport with both. Spend weekends playing rounds with colleagues to get to know them better and find out who you would work best with on big projects. It is a great way to build trust and improve your work relationship. Playing golf with clients and potential clients helps you to get to know them in a more relaxed setting. As you play, you will learn more about them and their personality, you will have an advantage when you deliver your business proposal. Finally, golf can be a way to make you stand out to management. It will likely give you access you would not otherwise have in the form of invitations to games, corporate events, and charity events.

Keep it Professional

While it may not be fair, it is certainly true that women are held to a different standard than men. Men may get on the golf course and drink excessively, smoke, and get more than a little rambunctious, even with business associates. While women don’t want to set themselves apart as being ‘too good’ for these activities it is important to keep a professional demeanor during the meeting, just as you would in another business setting. Play aggressively and have fun but be sure to stay in control.

It’s a Game

At the core, golf is just a game. The game is a challenging one that requires patience, perseverance, and problem solving skills if one wishes to play well or win. This is a skillset that any potential client or employer would find appealing. Golf allows you to show off these skills in a way you might not be able to in an office setting.  Even if you do get into golf to make yourself more marketable in the business arena it is always important to remember it is a game. It is important, necessary even, that you find a way to enjoy yourself. If you are relaxed and having fun, those around you will as well.

Women interested in using golf to improve their bottom line need to remember to practice, play often and with enthusiasm with a professional but relaxed demeanor. It may sound like a tall order but any woman who can conduct business while in three inch heels can certainly do so in golf shoes.

 

Unique Fundraising for Charity Ideas

Unique Fundraising for Charity Ideas

Planning a golf tournament is an opportunity for organizations to raise money, have fun, and create an event for the entire community. Golf fundraisers aren’t just effective, they are exciting! When planning your next fundraiser think about creative ideas li

ke marathons, mulligans, and martinis to increase participation, donations and exposure.

Marathons

Charity golf events have several things going for them, not the least of which is that people love to play golf. Unfortunately, a golf hobby can be quite expensive.   Marathons allow you to offer participants a free day of golf with friends as an excellent incentive to get people to participate in your golf fundraiser. Have players take a pledge sheet and encourage their friends, business associates, and even local business to pledge a donation for their participation in the tournament. Waive the fee for players that meet the minimum donation level. To raise even more money, ask the golf course if they would be willing to waive the fee for a future game for players who were able to reach a higher donation goal.

Mulligans

In golf, a mulligan is the ability to start all over without a penalty. How many times have you wished you could have a mulligan in your daily life?    Since many charities exist to give their beneficiaries a 2nd chance in life, this is a great theme or tie-in.  Mulligans are an inexpensive and fun way to raise extra money at a golf fundraiser. Sell mulligan tickets to players as they register and allow players to purchase tickets on the course at an increased price. Set a limit of how many each player or team can purchase and be sure to make them affordable enough for all players. If they hit a ball into the sand, water, or trees they will be happy they bought a mulligan!   Offering an incentive for winning increases the value of the mulligan.  Be careful, too many mulligans can affect scoring and serious golfers don’t like that.  Come up with a reasonable compromise.

 Martinis

Remember, golf is hard work! Your golfers, and spectators, are going to get hot, tired, and thirsty as the game progresses. An excellent way to raise additional funds is to have a fully stocked cash-bar on wheels. While alcoholic beverages, such as martinis can certainly be included in the cash-bar they should not be the only items offered. The things you can sell from the miniature store on wheels are limited only by your imagination.

  • Beverages – Golf makes people thirsty! Water and sports drinks tend to be the most popular but be sure to include a variety of sodas and juices as well. Fundraisers with a high adult population will likely be interested in the occasional alcoholic beverage as well, which is where the martinis come in!
  • Food – Allow members of the fundraising group to supply golf themed treats such as golf club cookies, golf ball cake pops, or hole-in-one donuts in addition to standard snack fare such as chips and pretzels.
  • Merchandise – For large events consider having a limited number of golf memorabilia created for attendees to purchase such as programs, tournament balls and tees, and towels. The logo of the event can be prominently displayed and offers players a memento of the event and another way to support the fundraiser.
  • Raffle Tickets – If the event is going to be followed by a raffle be sure to have raffle tickets available for players who are suddenly feeling lucky. They could even be added with the purchase of other items.
  • Odds & Ends – Take advantage of the forgetfulness of players by providing the things they may have forgotten such as sunscreen, visors, or sunglasses.

Smaller fundraisers may not be able to afford to stock a cash-cart. In this case, as if the course gift shop would be willing to supply the cart and merchandise and offer a percentage of sales to the event.

Charity event management is not just about the logistical aspects of planning an event, it is also about making sure people are eager to attend and then have fun while they are there. Use these golf fundraising ideas to make sure that your event incorporates golf in a way that helps your organization raise more money, entertain its guests and create a memorable experience.

Golf as a School Fundraiser

Golf as a School Fundraiser

The key to a successful school fundraiser is always sponsorship. A golf event is an excellent opportunity to spark enthusiasm within an entire community. By allowing community businesses to participate in the fundraiser the school can build a rapport that may lead to other partnerships in the future.

Golf Tournament Sponsorship Ideas

A golf tournament fundraiser is the perfect opportunity to reach out to local businesses. A school sponsored fundraiser allows them to raise awareness about their business while supporting the school. Two of the easiest ways for local businesses to become involved is to provide prizes for the winners or to sponsor holes in the tournament.

  • Prizes – Companies who provide services may prefer to contribute by offering prizes to the winners. This could include virtually anything such as massages and pedicures for the women, meals, cleaning services, attraction tickets, gift cards, or movie passes. Almost anything a local business offers can be turned into a prize.
  • Holes – Some local businesses may not have a service that can readily be turned into a prize, such as a lawyer or doctor’s office. However, many of these businesses will still be eager to help support the local school. An easy way for them to participate is to sponsor one of the holes. Prepare signs for sponsors and have them placed at the appropriate hole. Make prices reasonable and be sure to show potential sponsors a sample of the sign size so they know how visible it will be to players and spectators.

No matter what sponsorship opportunities will be offered to local businesses be sure they are shown a sample of what their money will buy in terms of advertising and what their money will be used to support. Bring samples of the event posters and programs that will be used that show how large the sponsor sections are in each. Show potential sponsors the sports equipment, brochures for the summer camp, lists of school supplies, or charity brochures that their money will be used for.

Individual Sponsors

Just as local businesses can sponsor the event as a whole, individual players can recruit businesses, faculty, or area citizens to sponsor their game. Individual players ask people to donate a certain dollar amount for each hole played. To raise additional funds individual sponsors could pledge extra for each stroke under par as averaged over the entire game or on individual holes. Pledges received for strokes under par rather than game completion often lends a more competitive feel for the game which can lead to greater participation.

Remember to Say Thank You!

Once the fundraiser is over it is important to let the sponsors know how the event went. The event coordinator for the school should write a press release thanking each of the sponsors and detailing how much money was raised overall for the project. Individual thank you letters should be sent to sponsors, preferably signed by the students who were directly involved with the event. By offering specific even information and expressing unexpected gratitude, the sponsors will know their contribution truly had an impact and may make them more likely to cooperate with school events and promotional efforts in the future.

Golf for Business and Pleasure

Golf for Business and Pleasure

The wonderful thing about golf is not that it is fun and great for business but that on the golf course age and ability don’t really matter.  People can play if they are 26 or 76 and often have equal chances of winning with the handicap system. Golf is a pleasurable activity that can allows business associates to get to know one another better.

Business

Finding a fun activity that is conducive to business conversations is much more difficult than it appears at first glance. People may enjoy playing basketball or touch football but how feasible is it to play these games while trying to discuss the finer points of a business deal or work through a tricky negotiation. Sure, body checking your opponent on a basketball court might make you feel better in the short term but it probably won’t help you seal the deal in a business negotiation.

In golf, the competition is largely a matter of keeping your head in the game and has no potential physical component with the other players. You will have to keep your head in the business game you are playing as well which makes the two exceptionally well suited. 

Pleasure

Golf is one of the few sports people can play as they age. While tennis, football, basketball, and hockey are fun when you are young they become much less enjoyable as you begin to age. Even if your game begins to deteriorate, it is still an enjoyable challenge. The handicap system ensures that no matter how good, or bad, your game gets you will be able to challenge yourself and others without ruining their fun or yours.

Make it Personal

One of the not so well kept secrets of the business golf world is that golf outings are a great way to get to know your business associates and clients. This is a game that most people are playing because it is fun. They happen to be engaging in business with you because it is a way for them to have fun and work. The thing to remember about people who are having fun is; they are more relaxed and relaxed people like to chat.

Use this opportunity to learn more about your golfing partner(s). Sprinkle in a few questions to find out what they like. If you know their favorite food, wine, or cigar you suddenly know the perfect holiday or thank you gift to send. As you listen to them talk about the game and business tidbits about their family, favorite vacation, and best golfing experience are bound to come. This creates a feeling of friendship which can lead to a better business relationship.

In a perfect world people will love their work so much that it doesn’t feel like work. Instead, it feels more like getting paid to play. Golf is a great example of getting paid to play. If you enjoy golf make an effort to schedule business meetings on the golf course, it will allow you to take care of business while you have fun.

 

Golf Event Planners: Saving the Day for Meeting Planners

 

Golf Event Planners: Saving the Day for Meeting Planners

Golf event planners are a bit like superheroes; they like to stay hidden from public scrutiny and they save the day at the last minute. The role of a golf event manager is to make you, your company, or your charity look amazing while blending into the background.

Golf Event Planning

Golf event planning is much more complex than it may appear at first glance. Golf charity events, fundraisers, and team building exercises are all excellent projects but how is an average meeting planner or even company coordinator really supposed to know how to orchestrate any of these events? After all, it is a rather niche specialty and without previous experience could be next to impossible to pull off successfully.

Golf Event Manager

What does a golf event manager do? That’s a bit like asking what your favorite superhero does! It is the golf event manager’s job to solve any crisis and to thwart any potential dangers that threaten to ruin your special event. How often do people in distress get to choose their superhero? In the comic book world, not often. In golf, on the other hand, it is as simple as making sure you pick the right golf event manager.

  • Event Planning Experience – A good golf event manager will have experience planning intimate and community sized events. They need to know the businesses and people in the area that can turn a good event into one of the social events of the year. They should know how to accurately estimate service needs, know the best methods of promotion, and know which influential people in the community, media, and local business world are most amicable to golf events.
  • Golf Experience – Additionally, it is important that the golf event manager have a love for the game. Only a player can truly understand what is required for an enjoyable golf experience. They should also be familiar with the various golf venues and which one is most suitable for various types of golf events.
  • Professional Demeanor – The golf event manager will be the person vendors and those attending the event will likely see the most. This person needs to be professional enough to blend in and have the air of authority necessary to orchestrate events to ensure everything goes smoothly.

Planning a Business Game

You may not realize it but there is more to a business meeting on the green than simply playing the game. For an in depth meeting, business negotiation, or anything more than a casual game of bonding you may want a bit of help from a golf event planner. Making reservations to ensure that special meeting is not interrupted at a crucial point in the conversation, keeping everyone talkative with a private lunch, or even arranging for a little time with an experienced pro can all lead to a more fruitful business meeting.

No matter what type of golf event, golf benefit, or golf outing you are planning an experienced golf event planner can help. Even if you aren’t sure of exactly what you want, chances are good your golf event planner will be able to save the day.