A golf fundraiser is a great way for non-profit organizations to receive positive publicity and raise money at the same time. It is a fun activity that people in the community can get excited about and enjoywhile helping others.
Two of the most important components when planning a charity golf tournament are keeping expenses down and publicity up.
Organizing a charity golf tournament has the potential to be quite expensive if planning is not meticulous. The three highest expenses are typically the course rental, refreshments and prizes. Here are some tips to reduce your event costs:
- Course rental – There are several ways to mitigate the expense such as asking the golf course to waive the fee to be named as a partner in the tournament or to reduce the fee to be listed as a sponsor. You could also partner with a golf instructor or trainer that might have special arrangements at the course.
- Refreshments – There are two easy ways to reduce this cost. First, ask local stores or restaurants to contribute food and drinks that can be sold by volunteers at the tournament in return for a place on the list of sponsors in the publicity material. Second, offer to let a catering company or local restaurant have a refreshment stand for a flat fee or for a percentage of total sales.
- Prizes – Prizes are part of the draw for charity golf tournaments, so you want to keep these attractive will cost-effective. People want to win prizes or they want to win raffles being held after the tournament. Seek community sponsors to donate these prizes so additional expenses are not incurred by the non-profit.
Hosting a golf tournament fundraiser requires publicity if the event is going to raise money. Paying for publicity is an expensive proposition. There are newspaper advertisements, flyers, tournament programs, banners, and signs that are needed to really bring awareness to the cause and the fundraiser. The more awareness, the higher the fund raising potential.
- Media – Paying for media recognition in the form of print, radio, or television advertisements is prohibitively expensive for most non-profit organizations. One way to obtain free media exposure is to invite on-air talent to participate in the event. If a television reporter, deejay, or newspaper journalist is going to be playing in the tournament, they will likely promote it as well. Online promotion can be done with a free blog or social media page, such as Facebook.
- Art – Finding an artist willing to create a logo for the event as well as artwork appropriate for the printed materials can be expensive. There are two easy alternatives; a contest and a sponsorship. Hold a contest a month or more before the event and let area artists enter for a chance to have their work displayed before a large audience. Alternately, approach area artists and ask if they would be willing to donate their time for the recognition. Regardless of the method chosen remind artists that their artwork will be on all of the printed material and that they can include their contact information in the sponsor section for individuals who want to learn more about their work.
Planning a golfing tournament to raise money for a non-profit organization requires a great deal of planning and patience. Remember to ask individuals and businesses for help in order to reduce the expenses and provide the most benefit for your organization.